Smart incentives

Smart Incentives – How to effectively motivate and mobilize sales force organization

There’s a mismatch between what science knows and what business does. As a matter of fact, social sciences have demonstrated for a long time that traditional incentives models, rewarding targets achievement, do not positively affect performances, especially in activities that require even rudimentary cognitive skills (The puzzle of motivation, D. Pink). Nevertheless, we all know…

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Multichannel

Multi-Channel & Marketing Mix

Consumer Goods and Services Markets are facing a deep transformation. The rise of new technologies, such as IoT, Big Data, Mobile, Apps, Wearable tools, has introduced new communication channels and has made the “Customer Journey” much more complex through the increase of the touchpoints influencing customers’ behavior. These disruptive elements make more difficult to analyze…

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How to be Agile

How to be Agile – effectively and cleverly

Besides the original application of Agile methodologies in IT and digital projects, organizations have started developing agile-change management models, to respond to fast market changes and consequent need to mobilize internal players. Agile model is an “effective” solution to prepare companies to react to and manage changes, creating structures where employees are persons interacting and…

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Industry 4.0

Towards Industry 4.0

Industry 4.0 and digitalisation are the key words regarding manufacturing and supply chain evolution. An increasingly number of companies is allocating an important part of their budgets to Industry 4.0 related projects. Each manufacturing plant, regardless of the sector, knows that something shall be done on this topic and the management is daily pushed to…

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Data & Digitalization Survey 2018

Data & Digitalization Survey 2018: Quale Impatto sul Marketing delle Aziende Europee?

Eurogroup Consulting Italia annuncia la pubblicazione del Survey europeo sul “Digitalization and Data” dal titolo: “The Data Rush: European Marketing Survey on Data & Digitalization”. Il survey, realizzato da NextContinent, network internazionale di Eurogroup, contiene le interviste a 17 grandi imprese europee operanti nel settore Consumer Goods & Retail. All’interno del survey sono presenti alcuni…

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