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18 March 2026

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Process & Digital Transformation in LTR: An End-to-End Journey

ArticlesBy Laura Sciacchitano18 March 2026

The long-term rental market is changing rapidly: vehicle electrification, new EU regulations, residual value volatility, player consolidation, and a growing number of models on the market are all reshaping the rules of the industry. Companies must rethink their operating models and strategies to stay competitive. Many operations are complex and layered, while margin pressure continues…

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