Maximize commercial effectiveness through the definition of appropriate marketing plans and the improvement of sales force effectiveness.
The managers of an organisational structure have to deal with questions like:

  • Is the size of the commercial network coherent with the business strategies and objectives?
  • Does the territorial alignment of the network guarantee optimal coverage of target customers?
  • Can the work of the sales team be controlled and measured in a structured manner?
  • Are the activities of the various members of the sales team coherent with what is required?
  • Is the incentive system in line with the company strategy and, above all, does itpositively impact sales force performance?
  • Are sales force supplied with all the supporting tools they need to achieve their targets?

Here at Eurogroup Consulting, we are firmly convinced that there is no absolute “best solution”, rather there is a best solution for a specific company in a specific market position; we therefore help our clients answer these questions, offering tailored business solutions aiming to quickly achieve concrete and measurable results.

Our strategy is based on a structured project that involves:

  • marketing plan and trade marketing plan
  • redefinition of the brand strategy
  • increasing the sales force effectiveness
  • building an optimal organizational structure