Web, Search & Social Listening – How to integrate online and offline evidence to define an effective omnichannel communication strategy

It is now a matter of fact that the Web is one of the most complete, wide and up to date available sources of data and information, where people interact and express their real needs about all possible topics of interest. Being able to collect and understand such information represents an important critical success factor…

Smart Incentives

Smart Incentives – How to effectively motivate and mobilize sales force organization

There’s a mismatch between what science knows and what business does. As a matter of fact, social sciences have demonstrated for a long time that traditional incentives models, rewarding targets achievement, do not positively affect performances, especially in activities that require even rudimentary cognitive skills (The puzzle of motivation, D. Pink). Nevertheless, we all know…